Everyone wants to increase their click-through rates, but why so? Let me first explain you the benefits of increased CTR.
CTRs are very important for both your ads and keywords. They can bring down the overall cost of your search network and can also enhance the conversion rate, as the audience are targeted directly to the topic which is more relevant to their search query. High CTR can increase the quality score of your campaign.
High Quality Score = Lower CPC = Huge savings on your campaign
It also helps you in making a higher probability of beating your rival who is advertising close to your advertisements. An aspect of our responsibilities as advertisers is to draw consideration far from their paid search ads and get the focus on searcher to view our own.
So, here are some strategies which you can use during your campaign creation, to increase your click-through rate.
1. Promote on the search network only
Whenever your campaign is launched on the display network, CTRs usually get lower. It's very obvious that people searching for your business are more prone to click on your commercial more frequently on a search engine page than the individuals who run notice your ad on diverse sites over the web. If you want to increase your CTR, then you must opt out of the display network.
2. Properly match your keywords
If you have 20-50 keywords, thinking they have the relevant topic going on, then you are wrong. Having the synonyms and antonyms, of the same keyword in the same ad group, won't going to bring you any good.
Let's say, if you are selling "cloud hosting" and someone types "web hosting service" and your ad says "best cloud hosting service", then wouldn't it make more sense for them to click on the ad that says "best web hosting service� I guess, Yes!
So begin putting individual keywords in their own particular commercial gatherings with their own one-of-a-kind and significant advertisements. This will doubtlessly raise your CTR, and thus enhance your quality scores.
3. Use Call-to-action
Regardless of how simple you think it might be, putting an acceptable call-to-action in your ad can enhance normal CTR levels. Call-to-action like "Buy Now!" – "Learn More Today" – "Get Free Info" will coordinate the visitors to click and it is ultimately going to increase the conversion rate.
4. Separate keywords into specific ad groups
If you put all your keywords in a single ad group, then may be they don't work effectively with a single group of generic ads. Examine your keywords, discover patterns and make a chain of important keywords for your business. Manage them accordingly into properly-themed ad groups with significant and particular advertisements.
5. Use ad extensions
Ad extensions in Google AdWords include extra data about your business. There are five sorts of Google AdWords extensions named as location, product, social, call and site links. Select which ones apply to you and take benefit from them.
You should make an improvement of CTR levels as high priority one, if they are unsatisfactory. If your CTR is good, that mean, user actually found what they were looking for in your ad.
These tips will surely going to help you in enhancing your CTR level. Please let us know which tip helped you the most!