If you ask me about the best method to connect with clients, then I would surely say " EMAIL MARKETING". People get so many mails in a day, that, it becomes quite difficult to stand out in the crowd. Email marketing lets you speak directly with your client. But with inbox filtering, getting more refined, you'll have to invest some added push to verify that your message gets taken note. And there's also a chance that you may feel stuck, that after trying so hard, email click through is still not improving.
But don't worry, these tips will surely going to help you in engaging your subscribers and will also help you in enhancing the efficiency of your campaigns.
Let’s start!
1. Clear Message Layout
In today's time no one has the patience or time to read the whole message. So, better is to draft your message in such a way that the recipient immediately catches the idea about it. Try to highlight the important information and make it as easy as possible. Verify that the design is natural and makes it simple for the beneficiary to perform the activity. Place the most essential component of your offer at the highest point of the message. So, that it will become instantly visible and it will encourage the communication process. Such format helps readers to perform without the need to scroll down.
2. Clear Call To Action
Before drafting your message, you must know few things like, the exact goal of your message, who is the recipient and what should they be doing after reading the message. CTA is very important and it must describe some particular action like buy now, sign up for newsletters, etc.. You must know your message CTA before email creation. Follow these rules to prepare proper CTA.
Put your CTA at a place where it will be visible because scrolling down the whole message may put a bad impression on clients.
Always use contrasting colors, to differentiate your CTA from the rest of the message.
Your message should be clear, so that customer won't get confused.
3. Responsive Design
The most recent examination demonstrates that more than a large portion of all messages are seen on a mobile device. So, always try to avoid issues with changing the message design on distinctive screen sizes. Verify that your email looks extraordinary on a wide range of screens; desktops, laptops, tablets and cell phones.
4. Testing And Optimization
CTR is affected by many factors. So, there is no single system that ensures accomplishment of all email marketing campaigns. All the components of a message differ depending on the company or target audience. Testing of specific components will help you upgrade the communication process and to fit the messages to your subscribers necessities better.
Frequently test your messages, try to change content, enhance design and call to action buttons. Pick the best components, which produce higher CTRs.
5. Beware Of The Filters
Now you have created the perfect email, but what if it goes in the spam folder? Various words like free, help, buy and Percent (%), in your main title can trigger inbox channels and send your email to your client's spam folder. So, to avoid this you have to be a little creative with the title and a little research about the bad words for email will also going to help you.
I hope these 5 factors will help you in increasing your email CTR. Keep in mind that each one intended audience group is diverse and only you know your customer better.
Is there some other variable that has expanded the conversion rate of your messages? Please let us also know through the comments section below.